Publishers

"Henry Moss & Co"

 

The company Pascalis, Moss & Co were publishing postcards by 1900 , but C. H, Pascalis left in 1902 and the company became Henry Moss & Co, moving to 8 Cheapside, London, E.C. in 1903.  In 1904 Henry Vertigen left the company to form Howe, Vertigen & Co. The firm does not appear to have continued publishing postcards later than 1905. A wide variety of cards were produced but the only ones of interest are in the "Start Off" series, as Fred Stone was one of the artists. as was Louis Wain.

Start Off Series

Because of the early postal regulations, where the message had to on the other side of the card to the address, many early post cards left room on the picture side for a message. A number of companies also included the start of a message which could then be completed by the sender. The best known of these were published by Raphael Tuck in the "Write away" series (by artists such as Lance Thackery amd Louis Wain). Wrench also publish similar cards, while those published by Henry Moss were called the "Start off" series.

There is a very important reason

Signed "F S"

H M & CO, London

"Start Off" Series 188

5 June 1905

I expect to be engaged

Signed "F S"

H M & CO, London

"Start Off" Series 188

 

I am rather uneasy

Signed "F S"

H M & Co, London

"Start Off"

 

I was so startled

Signed "F S"

H M & Co, London

"Start Off"

 

Other "Start Off" series artists

If not presented

Signed Louis Wain

 

I feel rather upset

Signed Louis Wain

 

I hope I'm not too late

Signed Louis Wain