Hertfordshire Postcard Artists, Photographers, Publishers, etc.

London View Company

 

The London View Company started publishing postcards in 1905, became a limited company, but ceased business in 1908. Most of its business involved publishing view cards, and its output included some attractive multi-view cards. They also produced some comic cards (see below).

While their view cards cover the country, the only examples I have located so far which show Hertfordshire views relate to Watford. It would seem that the individual cards below were produced before the company became "Limited" with the multi-view card (known posted 1906) appearing later - suggesting the views were probably taken in 1905.

A number of the cards also appeared printed with the words J. J. Southwood. "Watford Series" and as Joseph James Southwood was recorded as a photographer in Watford in 1902 he may have taken the photographs and supplied with copies of cards bearing his name.

watford-multi-six-views-arms  

Greetings from Watford

The London View Co. Ltd..

Posted 1906

 

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Images also appear in cards by the London View Company and/or J. J. Southwood

St Albans [Road], Watford

The London View Co

posted in 1907.

 

The picture also appears in the above  multi-view card posted in 1906.

  St Albans Road, Watford
watford-cassio-gateway-08  

The Park Gates, Watford

Glitter Card, posted 1906, postage due

Also as by J. J. Southwood, "Watford Series"

The picture also appears in the above  multi-view card posted in 1906.

The Pond, Watford

The London View Co

The picture also appears in the above  multi-view card posted in 1906.

 

The Pond, Watford, by London View Co

 

All cards in this group have the same back

Printed in Saxony

J. J. Southwood, "Watford Series" cards differ only by the publisher name on the left edge.

The Old Mill, Cassiobury, Watford

The London View Co

 

The picture also appears in the above  multi-view card posted in 1906.

 
 

Swiss Cottage, Watford

The London View Co

Known posted 1906

 

Comic Cards

On addition to view cards the company also published some distinctive comic post cards, many carrying the initials "F. S." - said to be for Fred Stone. For a detailed discussion of a possible link with the Karaktus cards produced in St Albans see the Crown Publishing Company.

Some pre-1909 F S comic cards

 
 
 

Further work to explore this link is in progress.

If you can help confirm whether F. S. was "Fred Stone" and help identify who he was it would be very useful. The F. S. style is not unlike some of the unsigned comic cards published in St Albans circa 1908/9.
 

Most F S comic cards seen do not have this logo, and many don't have any publisher information

March 2016   Page created