This company was formed in 1901, and in 1905 it moved to 4 & 5 Bridgewater Square, London, before folding in 1910. It published a wide range of cards in its own name and in 1906 the founder of the company, J. Mengal, established the Cerio Photo-Printing Co. Ltd. with works at St Albans. It is currently only of interest because a number of view cards published by the London View Co. Ltd. were later reprinted as "Rapid" post cards