The company Watkins & McCombie
originated in 1778 but was first registered as a Limited
company in 1898 with directors Philip Watkins Steer Watkins and P.
J. Noble. It based at 7 Paternoster Row, and was
publishing post cards by 1900. In January 1907 the
company was acquired by Messers Sandle Brothers,
wholesale stationers and postcard publishers of
Paternoster Row.