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Moonlight Romance |
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These cards are of interest because they appear to represent an early pre-"F S" link between H Vertigen & Co and the London View Company. It is not clear, from the limited examples available, which of the companies first published the cards, or whether a third unknown company was involved and their names simply added as publisher. However Bryant, in "Picture Postcards and their Publishers" associates these distinctive "moonlight" cards with the London View Company.
Most of the cards are unsigned, and initially I wondered whether the cards might be an early experiment by Fred Spurgin. However later I discovered one contains the signature "P. E." - an artist who has not been identified. It also appear that the Vertigem/LVC company cards were not the first to publish this type of card and the Art Publishing Company of Glasgow were publishing many cards by 1904.. |
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Kiss me Pet! Don't Deceive me, etc H V& Co, London Series 5071 - 24 June 1905 Also No publisher - Series 5071 September 1906 |
 OO naughty ickle boy, etc H V& Co, London Series 5071 - 24 Jun17 August 1905 |
 OO naughty ickle boy, etc No Publisher Series 5071 March 1906 |
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Also "What the Poppies Heard" H V& Co, London Series 5072 |
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Field by River in Moonlight London View Co Ltd 1906 |
Beach and Harbour in moonlight Signed "P E" London View Co Ltd 12 March 1907 |
On the Beach in moonlight London View Co Ltd October 1906 |
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| Versions by other artists/publishers | ||||||
| There were many copycat cards by different publishers and presumably different artists and the final example shows the idea was still being copied some 50 years later. In fact the subject is a good example of how a distinctive idea was widely copied. | ||||||
