Moonlight Romance

These cards are of interest because they appear to represent an early pre-"F S" link between H Vertigen & Co and the London View Company. It is not clear, from the limited examples available, which of the companies first published the cards, or whether a third unknown company was involved and their names simply added as publisher. However Bryant, in "Picture Postcards and their Publishers" associates these distinctive "moonlight" cards with the London View Company.


Most of the cards are unsigned, and initially I wondered whether the cards might be an early experiment by Fred Spurgin. However later I discovered one contains the signature "P. E." - an artist who has not been identified. It also appear that the Vertigem/LVC company cards were not the first.

Kiss me Pet! Don't Deceive me, etc

H V& Co, London

Series 5071 - 24 June 1905

Also No publisher - Series 5071

7 September 1906

OO naughty ickle boy, etc

H V& Co, London

Series 5071 - 24 Jun17 August 1905


Also "What the Poppies Heard"

H V& Co, London

Series 5072

What the Buttercups Heard

no publisher

Series 5072

17 January 1907


What the Daisies Heard

no publisher

Series 5072



Field by River in Moonlight

London View Co Ltd


Beach and Harbour in moonlight

Signed "P E"

London View Co Ltd

12 March 1907

Versions by other artists/publishers
There were many copycat cards by different publishers and presumably different artists and the final example shows the idea was still being copied some 50 years later. In fact the subject is a good example of how a distinctive idea was widely copied.

Keep it dark - The path to true love

The Art Publishing Co., Glasgow

6 September 1904

Keep it dark - Good old Jesmond Dene

The Art Publishing Co., Glasgow

Keep it Dark - Llandudno for ever

The Art Publishing Co, Glasgow


Keep it Dark - Good old Williamson Park

Lovers Walk by Night

??? rescan back for publisher ???10 October 1904

On the benched in the park

Birmingham Novelty Co, Art Publishers

Park Series No 20

18 December 1904

Beach Yarmouth Moonlight

Publisher "S R & Co"

2 September 1905

S R & Co, Martineau Street, B'ham was publishing view cards circa 1905.

What the Moon Heard

no publisher - undivided back

Posted USA 3 September 1906

The Old Old Story - The Same Old Game

Signed Sid Smith

Victor Publishing Co, Alsen Road, London N

Posted 25 November 1905

A High Old Time

Publisher L P P S Co, London

May 1907

Whispers in the Dark

Imperial Picture Post Card Co

1 August 1908

After Dark

St Georges Park, Yarmouth


The Serpentine, Hyde Park

London after Dark series 4571

No publisher [Could it be Vertigen??]

On the Beach

W E B & Co, London, E C.

The Favourite Series No 454

March 1909


Brighton Beach by Night


Shaldon The Beach by Night

Much later card copying the idea

[Also Brighton, Clacton-on-Sea, Jersey, Margate, Paignton, Ramsgate, Skegness, Southport, St Ives, Weymouth, etc. posted 1950s]