"Joseph Asher & Co"



Joseph Asher started selling postcards in about 1906, from an address in Cheapside, London. He later moved to Paternoster Row and then Ivy Lane from which most of his cards - with a distinctive "J A" logo were published - many by Donald McGill. Some of the earliest comic cards were in the "Selwell Series" labelled "J W A & Co," including a number by Will Adams. The company ceased to operate when Joseph Asher (who was German) was interred at the outbreak of the First World War.

It is suggested that the "F S" cards date from late 1906, shortly after Joseph Asher first started trading in post cards - probably before the start of the "Selwell Series" and before "F S" had built up artist contacts of his own. Its seems possible (more date information is needed) that Donald McGill may have been taken on in late 1907 when Asher could no longer get "F S" cards from the London View Company.


The Charge of the Thirsty First

Signed "F S"

JWA & Co, London (Early Saxony)

1 March 1907

[1 January 1907]

[Where there is a Woman Series]

Standing up for women's rights

Signed "F S"

JWA Series 1552 1907

Hosiery Exhibition now on

Please Inspect

Signed "F S"

JWA & Co, London

Early Saxony

No 1553


Father is a Handy Man

He cooks the Dinner

No Signature

[Artist uncertain]

"Selwell" Series No 41

JWA Logo back

30 April 1908

[Earlist in series April 1907]

Mother's Trials

Jane has a follower

No Signature

[Artist uncertain]

Selwell Series No 58

JWA Logo back

8 July 1907

Later Cards signed by Fred Spurgin

Is I so black as I is painted

Signed Frederick Spurgin

Coon Series No 404

Early Comic Cards by other Artists

 "Would you like to spoon with me"

J W A & Co "Songs Illustrated" by Will Adams

 JWA Logo back


"Oh! the Business - Things are beginning to hum"

J W A & Co "Songs Illustrated" by Will Adams

 JWA Logo back

Posted 1908




If you do George I will Scream

Selwell Series No 8

JWA Logo back by Will Adams


Teaching his Sister - Perhaps

Selwell Series No 77 by A E

 Inland Postage Back


Mary had a little Lamb and with it had a tussle ....

Kismet Series No 718 by E Chandler


You can do a lot of things at the seaside you can't do in town

Kismet Series No 784 by E Chandler


"Oh Lord, if ever you wants to show how you loves little boys what tries hard to be good - Now's your time!!

by Donald McGill   24 December 1912

Later Asher Series Cards  by Donald McGill - (see "It's very Breezy")

It's very windy here

Signed Donald McGill

[Asher Series  A 124]


We are having a fine blow

signed Donald McGill

J A & Co

Published by Joseph Asher & Co. 3 & 4 Ivy Lane, London E C.

A 159

Kismet Series

Printed in Bavaria

It's very windy but I'm enjoying myself all right

Signed Donald McGill

[Asher Series  A 240]


It's very windy at Rhyl

signed Donald McGill

J A & Co

Published by Joseph Asher & Co. 3 & 4 Ivy Lane, London E C.

A 1450

Printed in Bavaria