"It is very Breezy"


This card is one of a set of six cards by "F S", with a "Down Here" theme which was first published in 1907. It proved very popular and was frequently reprinted - usually without the "F S" signature - and also closely copied. In particular copies were made by slightly later but very well known artists, "Comicus" and "Donald McGill."


Below I give details of the known variations and would expect there to be a version published by the  London View Co Ltd, and other named seaside resorts.


It is very windy here


No Publisher

Inland (1)

Posted 22 July 1908

It is very windy here

at Skegness [printed seperately]


No Publisher

Inland (1)

Posted 19 August 1910

It is very windy here


No Publisher

New title and modified colours, glazed surface

Unidentified simple back

Version seen dated 10 June 1909]

It is very breezy down here

But I'm enjoying myself alright!

Signed "F S"

No Publisher

No Logo back

Posted 26 April 1908

It is very breezy down here

But I'm enjoying myself alright!


No Publisher - Printed in Germany

Lined Address circa 1909

It is very breezy down here

But I'm enjoying myself alright!


(PC II)  701 - No Publisher

8 July 1913


A number of "F S" related cards were reprinted about 1913 and in particular numbers 698 and 699 are also from the "Down Here" set.

A Mirror Image Variation

It is very windy down YARMOUTH but I'm enjoying myself alright


8 August? 1908

Very early mirror version with different colouring technique. Post 1906 back, but month of posting unclear.

It is very windy at YARMOUTH but I'm enjoying myself alright


2 September 1911

This is a redrawn mirror version of the basic card with trivial variations and with a place name written in. The back is not one I recognise as being linked to "F S" cards. 

It is very windy but I'm enjoying myself alright


later version of above with Numbered Back  (PC. I) 474

20 August 1913

 Possible Variations: With the name of other seaside resorts ??.

A "Hold to Light" Variation

It is very breezy down here! but I'm enjoying myself alright


No Publisher

This card is a differently coloured version of the previous card - and may even have been an experimental prototype, as it really is quite crude and impractical. It has a large red translucent inset which take up part of the address space - and I have not seen this done in any other "F S" cards, or in any cards produced by the London View Company (Ltd).

While the stamp box says the postage is a half penny the large hole in the address area suggests that the post office would not have treated it as a standard post card and charged 1d.

Date Estimated 1906-7

A Related card by "F S"

Her Flowing Locks

Signed F S

London View Company Ltd

Early Saxony

4 September 1907

It is very windy down here but I'm having a jolly good time


Writing Space

24 September 1913

These cards are of interest because:

  • The figures are similar to the two people on the right in the "It is Very Breezy" card.

  • The caption has been totally rewritten and the later one links to the "Down Here" series.

  • The backs (Early Saxony and Writing Space) suggest a different publishing history to the "It is Very Breezy" cards.

Some Redrawn Variants of "It is Very Breezy"

The number of versions of the original post card suggests that it was popular, and was reprinted a number of times, often with the "F S" signature removed, and changes in the text wording.. However so far I have discovered several versions where the image was redrawn to a greater or lesser extent. All are provisionally dated as 1908 or later and it may be that it is significant that in August 1907 the London View Company went bankrupt. While the evidence is circumstantial the London View Company appears to have been a wholesaler who supplied "F S" cards with backs where the publisher name varied or was absent. Companies who had been supplied with the "F S" cards in 1906/7 would therefore be unable to order additional copies for the 1908 seaside season and may have asked other artists to produce "something similar" believing the changes were sufficient to avoid copyright problems.

In every case the back is not one I associate with "F S" or London View CO. Ltd. post cards.

An East London Publishing Co Version

It is very windy here but am having a rare good time,



E L P Co (East London Publishing Co)

[2 October 1912 - also 1909]

This redrawn version keeps the four original figures, but the further away lady is drawn facing into the wind. The card uses colour far more sparingly.

It may be a coincidence, but Anthony Byatt records that the East London Publishing Co was publishing post cards by 1908.and the E.L.P.Co on the picture side suggest that this was one of their earliest post cards. This raises the possibility that there was some connection between the failed London View Co. Ltd. and the newly formed East London Publishing Co. which did not include access to "F S" or his published cards.


While there is no artist signature one possibility is Harry Quinton. He was publishing cards in London over the period 1905 to 1907 using one colour and the same post card back.

Signed Harry Quinton - copyright - No 38 - H Q, 92 Burrows Road, N W

The "Donald McGills" Look-alike card - and later variations

Joseph Asher was definitely selling "F S" cards in 1907, although there is currently no evidence that they sold any of the "Down Here" series with their company name on.

Donald McGill's first cards appeared in 1905 in the Empire Series (E S) for the Pictorial Postcard Company which closed down in 1908, and it was after this that he started producing cards for Joseph Asher. As far as I know he did not do any cards for the East London Publishing Co.

It's very windy but I'm enjoying myself all right

Signed Donald McGill

Asher Series A 240



This would appear to be a modified copy of the "F S" image made by Donald McGill. The card was posted in 1908 and this date fits in well with other Joseph Asher Series A numbers.

The cards also occurs with the words "At Weymouth" posted 24 July 1911 and "At Cleethorpes" posted August 1912,

Same picture - A 240 - no publisher

6 & 8 August 1914    

It's very windy but I'm enjoying myself at ...


No publisher

Posted 31 July 1922

We are having a fine blow

signed Donald McGill

J A & Co

Published by Joseph Asher & Co. 3 & 4 Ivy Lane, London E C.

A 159

Kismet Series - Printed in Bavaria

I'm having a fine blow

Signed Donald McGill

Published by Joseph Asher & Co. 3 & 4 Ivy Lane, London E C.

No A 966 -Printed in Saxony

Posted 25 July 1915

Compare men with "F S" version - and two women combined as one

I'm having a fine blow at Blackpool

Signed Donald McGill

W B 1   Printed in Great Britain

Posted 16 July 1915


with no place name Posted 1919.

.. at Leigh-on -Sea Posted 10 August 1920

- Printed in Bavaria

I'm having a fine blow

signed Donald McGill

No Publisher

No 2

Posted 21 July 1922

While clearly not a copy, Donald McGill was still drawing the same fat lady many years later and includes a similar man holding his hat on..

I'm having a fine blow

signed Donald McGill

W. B. 9 Printed in England

Posted 27 August 1926

[.. July 1925]


I'm having a fine blow [at Margate]

signed Donald McGill

W. B. 91 Printed in England

Posted 14 August 1923?

similar back

Two very different takes on a windy day by Donald McGill with similar backs, but with what appear to be original designs

Asher Series A 124

Posted 1912


It's very windy here

Signed Donald McGill


Asher Series A 12

Posted 1912?

[Also "No A 12" with no publisher or logo "Printed in Holland" posted 1912]

The "Comicus" Look-alike card
Harry Parlett, usually signed is name when designing cards for Gotteschalk. Dreyfus & Davis from about @@@ but also produced cards for other publishers such as Tuck, Hutson Brothers, the Midland Pictorial Company and A & G Taylor. He  sometimes signed his cards as "H P" or used the name "Comicus".
A Comicus version of "It is very Breezy"

A Blow by the Briny

Signed Comicus

No Publisher - No 3142

Posted 20th July 1912

A Blow by the Briny

Signed Comicus

No Publisher - No 3142

This is clearly a copy of the original "It is very Breezy" card by "F S" which involves reversing the main figure so the wind is blowing the dresses in one direction and hats in the other direction. This suggests a rather mechanical copying to try and avoid copyright as anyone composing the picture would be actively aware of the direction the wind was supposed to be blowing.

Despite the pre-1907 style back this is one of many Comicus cards, with identical backs and numbers in range 2904 to 3247 which were posted in 1912 or later.

Some similarities with "It is Very Breezy" and "Her Flowing Locks"

The view on the outskirts is simply grand

Signed Comicus - No 2006 -

HB Series, London, Printed in Holland

Posted 17 August 1911


I am down on my own for a short time

Signed Comicus - No 4034

Posted George V stamp

Same back, related theme

Was Comicus also the artist for this card mimicking "F S" style?

Every Picture tells a Story

Take a Friend's Advice

And stay single

No Signature

H B Series 930

Printed in Holland


While this looks as if it ought to be an "F S" card - echoing two of his sets, the number puts it in a series of cards by Comicus or Harry Pallet (Comicus's real name).

So could it be Comicus imitating "F S"?

The Reginald Maurice Look-alike Card

Well it is the same fat lady with her bright red bloomers - but the other figures are different.


Wot a blessing they were dry enough to put on

Regent Series No 4376

The Regent Publishing Co Ltd, London N W 1

Some Other Windy Day cards for comparisom

It would open your eyes if you were here

Fred Spurgin -  Art & Humour Co

Civil Life Series No 611

Posted July 1920


It's very draughty in the open


Holiday Weather Report - Playful Breezes

Delittle, Fenwick & Co, York

DEFCO Series 2907


It's very Windy - I'm not making much of a show down here myself - but I'm seeing all there is to see.

H B Series 667 - Posted May 1916


The Devil sends the wind to blow

The Pretty Girls' skirts high

But Heaven is Just

And send the dust

To blind the bad man's eye

by "F G"

J Salmon posted 1922


What's in the wind now?

W & A K Johnston


Some other post cards on a similar theme are included for comparison, showing the wide variety of ways other artists have tackled the subject without copying the actual figures.

We are very much troubled by the wind

National Series 1994

What we may expect - A windy day will be most inconvenient

by Reg Carter

A Windy Day

C F M Copyright

A rising wind - Valentine

The Cut Direct - Valentine

The wind is so strong here it nearly blows your clothes off.

Series No 954 - No publisher info. 

Posted 1924

The wind here does give you a colour - I fairly blushed when it blew today!

E W No 875    Posted 1934

also no publisher, series 875, July 1923

A Breeze at Blackpool

by S.E.S. - back circa 1906


"Don't care if it blows!"

Art & Humour - By the Sea Series 939

Posted June 1925

A Windy Day by G F

W R & S - Reliable Series

12 May 1910


It is very windy here

Carlton Publishing Co. - Series 715/4

E' We have been Troubled by the Wind since We cum to Blackpool

The Corona Publishing Co

Regal Series No 1002

It's very windy here

Carlton Publishing Co.

If you'd like to show your red flannel petticoats come to breezy Blackpool

The Redg Series Posted 1924


I'm fairly carried away by the wonderful air

signed "F W" Entitrely British Production

Oh what sights on the sands we see when the stormy winds do blow

Corona Publishing Co - Regal Series 2054

Posted 28 August 1917


It's all off

posted USA 1910