In order to better understand the way in which the "F S" cards were published and what happened when

the London View Company Ltd went out of business in the summer of 1907 it helps to understand what cards were being published when, and what their backs were.

For each type of back the top line (green background) will contain a link to more information on the back.

In each case there will be a thumb image of the back which enlarges to 1024 pixels wide

Thee will be a note of the printed texts on the card

Examples of the different cards using the back

Additional notes and links

seems likely that "F S" had many new series is the same style in preparation - and there may have been sets already prepared and sold to the London View Company Ltd.

Some may have been passed (or commissioned to Vertigen) and published by the new owners.

1906 First Saxony - Involved LVC - virtually no later reprints

1907 F S Comic - Involved LVC - only follow up Writing German SB

1907 Inland Postage - Involved LVC and Vertigen - needs investigation

1907 Inland Germany - Involved LVC - not Vertigen - no follow up

1907 LVC Logo -  Involved LVC - not Vertigen -  Followed Inland Postage - follow up Lined Address

1909 Writing German SB - Involved LVC - reprint F S Comic - no further follow up

Earliest July 1905

Brighton

Hastings

For INLAND postage only this space may

be used for communication

The ADDRESS only to be written here

Printed at works in Saxony

London View Co

Southend on

1905

For INLAND postage only this space may

be used for communication

The ADDRESS only to be written here

Printed at works in Saxony

For INLAND postage only this space

may be used for communication

The ADDRESS only to be written here

Printed at works in Saxony

---

Earliest 1906

The Law

This space may be used for Communication Inland Postage only.

The Address only to be written here.

Printed in Saxony.

The British Workman (unsigned, Vertigen)

(unsigned, no publisher)

Earliest: October 1906

Writing space

Name a address [sic]

Printed in Saxony [Stamp Box]

All signed "F S"

Only one set identified using this but other cards may have been printed at the same time.

Soldiers

Earliest: 1907

Down Here("F S")

The Milkman

For Inland postage only this space may

be used for communication

The address only to be written here

Printed in Saxony

Used for wide range of cards, not just "F S"

Only minor changes in capitalization and wording to Inland Views

London View Co Ltd, Vertigen, Eustace Watkins

Views

Art Cards

WRITING SPACE

ADDRESS ONLY

STAMP   PRINTED IN GERMANY

Left Margin: F S Comic Series

Either no publisher or

Lononn View Co Ltd

When at the Seaside Series

Earliest: August 1907

Birthday Greetings

Oh! Did he!

This Space may be used for

Inland communication.

The address only to be written here.

Printed in Germany [Stamp Box]

All signed "F S" T

Two cards reprinted (unsigned) with different texts. - but in general not republished.

Turkish

On their Honeymoon

Earliest: September 1907

Barmaids

Divorce Series

WRITING SPACE

NAME AND ADDRESS

STAMP   PRINTED IN GERMANY

Down Here

The Summer Girl

January 1908

---

ADDRESS ONLY

PRINTED IN SAXON

Who Said Liar?

1908?

WRITING SPACE

NAME AND ADDRESS

STAMP

LM: Copyright  Printed in Saxony

Vertigen

Fleas

Writing  NY

WRITING SPACE

ADDRESS ONLY

STAMP PRINTED IN SAXONY

[USA?]

USA Curl

USA Bee

Series 100x

August 1908

(pre Crown)

August 1908

October 1908

February 1909

Earliest recorded 1908

See "The Summer Girl"

See Advice to Girls at the Seaside

Signed "F S"

POST CARD - capitals Serif text

Stamp box empty

Divider - T

Address area marked with lines

Left Margin -

Earlier "F S" cards reprinted but now normally unsigned.

A few with changed wording

See @@@@

See @@@@

Writing German SB

Earliest recorded May 1909

Try and Forget it

He would if he could

The Pleasures of Cycling

Writing Space

Earliest recorder January 1910

Series 637x

Earliest recorded May 1911

FOR COMMUNICATION THIS SPACE MAY BE USED

THE ADDRESS ONLY TO BE WRITTEN HERE

Printed in Germany [Stamp box]

Series No and sometimes publisher name in Left Margin

Only publisher Vertigen - and number seems to be part of their number series.

See Kilts

Writing Space dot

August 1912

See  [PC. I]

Earliest recorded August 1912

Variant redrawing of known "F S" card

See Not a word to the wife

POST CARD [dot] - capitals san-serif text

Stamp box empty

Divider - Single vertical line

-

-

Left margin - sometimes "Printed in Germany"

Left Bottom Corner [number]

See  @@@@ & Crown Series 1

See Crown Series 2

In theory at least 999 cards

Some cards exist in two forms- one with left margin reading "Printed in Germany" and the same number. These variations have been treated as the same group.

All unsigned

Some are definitely "F S" or the Crown Series, others could be by "F S", but most probably by other artists

POST CARD [dot]  variant

Divider - double vertical lines

Numbers over 600

Possibly extension of the above - with some overlap of numbers - a few signed and lower proportion of "F S" like cards.

Needs further investigation

Signed Reg Maurice

See [PC II]

Earliest recorded March 1913

Signed "F S"

See Every Picture tells a Story

POST CARD - capitals Serif text

Stamp box empty

Divider - Twin vertical lines

-

-

Left Bottom Corner [number]

See Fleas (unsigned - query "F S"

See Down Here (known "F S" card)

In theory at least 999 cards

Nearly all unsigned

Some are definitely "F S", many could be by him, but most probably by other unidentified artists

See Series 309x

Earliest recorded August 1913 but probably earlier

None signed

See Fleas

POST CARD - capitals Serif text

Stamp box empty

Divider - Twin vertical lines

"WRITING SPACE."

"ADDRESS ONLY."

Left Margin "Series 3098 Made in Germany."

Some also with name Vertigen

See Entirely British

Earliest recorded November 1916

Colour variants

All unsigned - A few are by "F S", others maybe - but other artists involved.

POST CARD [dot] - capitals Serif text

Stamp Box empty

Divider - "T" single lines

-

"THE ADDRESS ONLY TO BE WRITTEN HERE"

Left Margin "Entirely British Manufacture"

Left Bottom Corner [number]

See The General